Africa Fashion Week London AFWL 2013

Eldimaa Fashion launched its new #AfroGlamPunk look at Africa Fashion Week London with my minimi on the runway.

I wanted to do something different and see ow people react to it. My whole idea was to push African print beyond what is expected or what people are used to seeing.

I mixed leather, denim, sequence, lace and jersey stretch fabric which was well received last year.

I have included photos from the event and I can't wait for your honest comments. #heretopleasethefans.

Eldimaa Fashion features in Bella Naija

I was so excited when Eldimaa Fashion was featured in www.bellanaija.com. I was screaming and jumping up like a mad woman in the shop when I got the tweet

For years I had "the number one African blog" on my bookmark and wished Eldimaa Fashion would one day appear under style on bella naija

Read the feature on the link below and leave me your comments. Good and bad, its all welcome.

http://www.bellanaija.com/2013/07/25/chic-afrique-uk-based-design-label-eldimma-debuts-its-2013-collection/

Massive thank you to Jennifer, Ronke, Osagie and Seun.  You guys are amazing. Got Eldimaa Fashion pieces with your names on in the post!

Not forgetting the creative team behind the shoot. Steven Harris, Brenda Cuffy, Tracy Isiorho, Charlotte Strike, Myo Lint, Cleopatra Woods and Kasia Bober. Massive love to you guys. xoxo

You make my 2.45am bedtime worth it!

Shop online from our ready made and bespoke outfits at www.eldimaafashion.com

My 1st Youtube Video! Ankara Street Style

Hey all.

Its been a while since I blogged so I thought I will show you what I've been up to....... SO.... I made my first Youtube video. I have always thought it will be a great idea to show people how to wear African print on a daily basis to any event and not just special occasions like weddings, birthdays, churches or African parties. I hope you like my 50 seconds clip and watch out for more.

 PS- Your opinions and constructive criticism is invaluable so please feel free to be as honest as possible (I can take it). lol. Happy watching and please share. xoxo

The outfit in this video is bespoke and can be ordered online along with many more ready to wear pieces at www.eldimafashion.com

 

London Fashion Week 2013

It's London fashion week! A time for inspiration and creativity.

We are looking forward to seeing more of New York-based jewelry designer Assad Mounser. She makes beautiful jewelry and the blend of colors are absolutely astonishing.

Maybe Eldimaa Fashion will consider designing jewelry in the future. What would you like to see from us?

Outfit Inspiration

Just another outfit featuring Eldimaa Fashion's white peplum top. A unique piece with beautiful African prints.

Available at www.eldimaafashion.com

African Fashion

With the increased globalization many designers are inspired by traditional cultures from all around the world. The years 2011 and 2012 brought a re-emergence of African textiles and prints on to the international runway. Designers and fashion houses, such as Vivian Westwood and Burberry introduced collections clearly influenced by the various cultures found in Africa. However, Africa has not only been a source of inspiration for the big brands, also African designers are gaining international recognition and a thriving industry is growing around them.

Celebrities are also catching on. The American singer-songwriter Solange Knowles also known as Beyonce’s sister continues to embrace her independent style and personality through African fashion and aesthetics. This is most recently seen in her new music video “loosing you”.

Other celebrities such as singer-songwriter Elle Varner, reality star Angela Simmons and model/actress Eva Marcille have also been big supporters of African Fashion and continue to encourage women all around the world to do the same. So do we at Eldimaa Fashion. 

 

Outfits: Green African Print Skirt

Skirt £15 at www.eldimaafashion.com

A statement skirt is a 'musthave' in every girl's wardrobe. You can easily dress it up or down, depending on wether you are going for a casual look or for a night out. There are few girls/women who know how to rock statement pieces as such. However, in reality there are many of us who feel that they are way to difficult to style and always end up buying the clothes that "goes with everything".

The key is to be experimental. Pay attention to details, such as colors and accessories, but don't overdo it. Below are examples of outfits you could wear for a night out:

Sophisticated Night Out

Young and Fun Night Out

Which one is your favorite look?

www.eldimaafashion.com