Catwalk for Change

I am super excited that Eldimaa Fashion was cherry picked by the talented stylist Brenda C to take part in Catwalk for change in association with Mind (Mental health charity) and Macmillan Cancer Support

The show embraces diversity and will showcase talented designers who are influence by Japanese, Indian, African and European cultures.

The fashion show is a VIP celebrity affair with tickets already sold out! Catwalk for Change will be held at The Waterlilly, Mile End Road. London this Friday September 6th 2013.

I shall update the photos as soon as they come in. For more info visit http://www.modelsofdiversity.org/catwalk4change/

Africa Fashion Week London AFWL 2013

Eldimaa Fashion launched its new #AfroGlamPunk look at Africa Fashion Week London with my minimi on the runway.

I wanted to do something different and see ow people react to it. My whole idea was to push African print beyond what is expected or what people are used to seeing.

I mixed leather, denim, sequence, lace and jersey stretch fabric which was well received last year.

I have included photos from the event and I can't wait for your honest comments. #heretopleasethefans.

Eldimaa Fashion features in Bella Naija

I was so excited when Eldimaa Fashion was featured in www.bellanaija.com. I was screaming and jumping up like a mad woman in the shop when I got the tweet

For years I had "the number one African blog" on my bookmark and wished Eldimaa Fashion would one day appear under style on bella naija

Read the feature on the link below and leave me your comments. Good and bad, its all welcome.

http://www.bellanaija.com/2013/07/25/chic-afrique-uk-based-design-label-eldimma-debuts-its-2013-collection/

Massive thank you to Jennifer, Ronke, Osagie and Seun.  You guys are amazing. Got Eldimaa Fashion pieces with your names on in the post!

Not forgetting the creative team behind the shoot. Steven Harris, Brenda Cuffy, Tracy Isiorho, Charlotte Strike, Myo Lint, Cleopatra Woods and Kasia Bober. Massive love to you guys. xoxo

You make my 2.45am bedtime worth it!

Shop online from our ready made and bespoke outfits at www.eldimaafashion.com

My 1st Youtube Video! Ankara Street Style

Hey all.

Its been a while since I blogged so I thought I will show you what I've been up to....... SO.... I made my first Youtube video. I have always thought it will be a great idea to show people how to wear African print on a daily basis to any event and not just special occasions like weddings, birthdays, churches or African parties. I hope you like my 50 seconds clip and watch out for more.

 PS- Your opinions and constructive criticism is invaluable so please feel free to be as honest as possible (I can take it). lol. Happy watching and please share. xoxo

The outfit in this video is bespoke and can be ordered online along with many more ready to wear pieces at www.eldimafashion.com

 

Outfit Inspiration

Just another outfit featuring Eldimaa Fashion's white peplum top. A unique piece with beautiful African prints.

Available at www.eldimaafashion.com

African Fashion

With the increased globalization many designers are inspired by traditional cultures from all around the world. The years 2011 and 2012 brought a re-emergence of African textiles and prints on to the international runway. Designers and fashion houses, such as Vivian Westwood and Burberry introduced collections clearly influenced by the various cultures found in Africa. However, Africa has not only been a source of inspiration for the big brands, also African designers are gaining international recognition and a thriving industry is growing around them.

Celebrities are also catching on. The American singer-songwriter Solange Knowles also known as Beyonce’s sister continues to embrace her independent style and personality through African fashion and aesthetics. This is most recently seen in her new music video “loosing you”.

Other celebrities such as singer-songwriter Elle Varner, reality star Angela Simmons and model/actress Eva Marcille have also been big supporters of African Fashion and continue to encourage women all around the world to do the same. So do we at Eldimaa Fashion. 

 

20eleven Collection

Hello, Welcome to our blog. We sell ready made fashionable clothing in African fabric (dutch wax).

Shop online at www.eldimaafashion.com/store

ELDIMAA FASHION creates timeless Fashion pieces using African prints. Our inspiration is sourced from international runways and the different shapes and sizes of women and men. Our design team is headed by fashion graduates from the prestigious world renowned London College of Fashion.