Catwalk for Change

I am super excited that Eldimaa Fashion was cherry picked by the talented stylist Brenda C to take part in Catwalk for change in association with Mind (Mental health charity) and Macmillan Cancer Support

The show embraces diversity and will showcase talented designers who are influence by Japanese, Indian, African and European cultures.

The fashion show is a VIP celebrity affair with tickets already sold out! Catwalk for Change will be held at The Waterlilly, Mile End Road. London this Friday September 6th 2013.

I shall update the photos as soon as they come in. For more info visit http://www.modelsofdiversity.org/catwalk4change/

Africa Fashion Week London AFWL 2013

Eldimaa Fashion launched its new #AfroGlamPunk look at Africa Fashion Week London with my minimi on the runway.

I wanted to do something different and see ow people react to it. My whole idea was to push African print beyond what is expected or what people are used to seeing.

I mixed leather, denim, sequence, lace and jersey stretch fabric which was well received last year.

I have included photos from the event and I can't wait for your honest comments. #heretopleasethefans.

Eldimaa Fashion features in Bella Naija

I was so excited when Eldimaa Fashion was featured in www.bellanaija.com. I was screaming and jumping up like a mad woman in the shop when I got the tweet

For years I had "the number one African blog" on my bookmark and wished Eldimaa Fashion would one day appear under style on bella naija

Read the feature on the link below and leave me your comments. Good and bad, its all welcome.

http://www.bellanaija.com/2013/07/25/chic-afrique-uk-based-design-label-eldimma-debuts-its-2013-collection/

Massive thank you to Jennifer, Ronke, Osagie and Seun.  You guys are amazing. Got Eldimaa Fashion pieces with your names on in the post!

Not forgetting the creative team behind the shoot. Steven Harris, Brenda Cuffy, Tracy Isiorho, Charlotte Strike, Myo Lint, Cleopatra Woods and Kasia Bober. Massive love to you guys. xoxo

You make my 2.45am bedtime worth it!

Shop online from our ready made and bespoke outfits at www.eldimaafashion.com

My 1st Youtube Video! Ankara Street Style

Hey all.

Its been a while since I blogged so I thought I will show you what I've been up to....... SO.... I made my first Youtube video. I have always thought it will be a great idea to show people how to wear African print on a daily basis to any event and not just special occasions like weddings, birthdays, churches or African parties. I hope you like my 50 seconds clip and watch out for more.

 PS- Your opinions and constructive criticism is invaluable so please feel free to be as honest as possible (I can take it). lol. Happy watching and please share. xoxo

The outfit in this video is bespoke and can be ordered online along with many more ready to wear pieces at www.eldimafashion.com

 

London Fashion Week 2013

It's London fashion week! A time for inspiration and creativity.

We are looking forward to seeing more of New York-based jewelry designer Assad Mounser. She makes beautiful jewelry and the blend of colors are absolutely astonishing.

Maybe Eldimaa Fashion will consider designing jewelry in the future. What would you like to see from us?